What You Need to Know to Monetize in 2018 and Beyond | Natalie Portier

Delivered at Casual Connect Europe 2018. In-app header bidding is the next big thing in mobile that everyone is talking about. While the topic seems to be just trendy to onlookers, we are actually implementing this solution to provide closer access to the actual highest price per impression for publishers and making it available for all Appodeal clients. Let’s elaborate more on this technology and learn why everyone should care about it.
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